lack of real material interest point of difference

Direct purpose of product innovation is to create product differentiation , enhance product differentiation advantages, increase product in the market segment leadership. Breakthrough method has two new markets . First, either into an opponent's blue ocean without creating new class ; Second, if you can not create a new category , then selling the product to do a strict differentiation. 2007 , China milk beverage market has grown rapidly . Calcium lactate also pioneered the " first milk " products, and proposed a " I am a girl my first" slogan appeals from the category of innovation and product names such as the appearance point of view, " first milk " seems to be a good innovation products, however, when we carefully examine it from the market , had to Daly worried about . In fact the "priority milk " is not a new category , but only one idea in concept only. So it is the most suitable way to go , the only product differentiation . However, buffered lactic acid entire milk drinks market was found to have no place . Nutrition Express blockade of high-end , small foreigners occupy the low-end , " first milk " on the product is not the reason put forward their opponents with strong local differences in demand since the only impress consumers , and the lack of real material interest points of difference will eventually just " blip " and can not last long.