2013年8月1日星期四

Dairy market

Our large population base, consumption upgrade trend is very clear, fast moving consumer goods industry outlook is good. Particular, China's dairy market structure is Ethyl lactate fundamental changes, general downward trend in milk consumption, while lactic acid milk consumption has linear upward trend, lactic acid milk dairy market in the foreign occupying the absolute share of products, is the rapid development of China entered critical point. As consumer health awareness, China lactobacillus market is developing rapidly, the current scale of the industry has more than 20 billion yuan, China's lactic acid industry is in rapid development period, popular in the world at present lactic acid bacteria beverage quickly became popular in the Chinese market , at an annual rate of 25% annually. China's annual output of lactic acid milk beverage has exceeded 1 million tons, calcium lactate value exceeded 50 billion yuan. With the growth in consumer demand, following the world's largest lactobacillus drinks Yakult into China, the domestic dairy enterprises have begun to force lactobacillus product markets. Lactobacillus next five years will be China's golden age of rapid development of industry. Lactobacillus refers to lactic acid fermentation of sugars main product of a class of non-spore, Gram-positive bacteria in general. Since the prevention of colorectal cancer Lactobacillus role as a health drink, lactic acid industry in the world's annual output value has more than 300 billion U.S. dollars, in the global market growth rate of over 9%. In lactic acid bacteria fermented milk drinks has been a century old European countries, lactic acid bacteria fermented milk drinks in the dairy market as high as 80%.
Today, the use of lactic acid bacteria produce healthy food has emerged as the world's attention to healthy food. At present, the development of probiotic products at home and abroad in general attention, various brands of probiotics on the market dazzling array of products, which greatly attracted the attention of consumers, as the growth of liquid foods hot. As people on the importance of healthy food, yogurt, lactic acid bacteria drinks developed rapidly and has become the fastest-growing dairy breeds. Yoghurt for 5 consecutive years of more than 25% increase, to become the fastest growing dairy product. Development potential. With consumer demand, following the world's largest lactobacillus drinks Yakult into China, the domestic dairy giant also began to force lactobacillus product markets. Danone, Mengniu, Yili, Guangming and other brands of lactic acid products have been listed. Yoghurt and fermented with lactic acid bacteria beverage represented Lactobacillus application industry is booming and has become the industry inside and outside investment. As can be seen, at a time when China lactobacillus products industry critical period of development, in the current situation clearly understand the situation, control the direction of their environment for lactic acid products industry and the future development trend analysis to be informative, both for China lactobacillus products the long-term development of the industry, or the lactic acid products industry breakthroughs in concrete work has a positive role in guiding.

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